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Copyright vs Trademark

Every business big or small ponders the name of their venture and eventual logos that will represent the face and brand of the company in marketing and packaging materials. In contemplating these important business matters, business owners should have a basic understanding of how to legally protect the name and logos as intellectual property of … Continue reading Copyright vs Trademark

GOT A #HASHTAG?!

Hashtags have become a critical online marketing tool.  The tags assist consumers in connecting with marketing campaigns whether selling a product, introducing a service or bringing awareness to all kinds of social and political issues. Because of the power of hashtags, they can become invaluable intellectual property when used correctly. Just to reiterate, trademarks or … Continue reading GOT A #HASHTAG?!